Most of us have had experiences where a certain smell—a flower, freshly baked cookies or the salty beach air—floods our brain with memories of a distinct event or location that we associate clearly with certain emotions.
There have been scientific studies using a variety of approaches to back up this anecdotal evidence. One was a study led by a female scientist at Brown University in 2004. Dr. Rachel Herz and her team found that a group of five women showed more brain activity when smelling a perfume with which they associated a positive memory than when smelling a control perfume they had never before smelled. This is likely due to the brains anatomy and I am going to stop myself here before I embark on diving further into medical terms like the amygdala and hippocampus (hippowhatWHAT?).
I consider the sense of smell one of my superpowers. It is one of my strongest senses (which is somewhat of a nuisance when the scents in question are unpleasant and makes public transport a no go) but it also makes me somewhat of a perfume connoisseur. As a blogger I have the privilege to receive most releases before they hit the shop floors and whilst I sniff them all (and oooh and aaaah over the luxe packaging); I am loyal to a very few.
In general anything with undertones of clean laundry or baby-powder-resembling-notes goes down well with me. Florals aren’t my favourites – with the exception of the delicate frangipani (and if you ever go to the Maldives they will quickly become your favourite too). The same applies to orange blossom which again is related to a fond memory of a certain place. The orange blossom is hugely prominent in the Middle East (my home as of the last 12 years) and works on soothing aching tummies, flavouring trays of home made baklavas and symbolises purity when used in abundant wedding bouquets. I have also grown to be very fond of oud and sandalwood based concoctions – both ingredients with a heritage strongly tied to the place that I nowadays call home.
Chloé’s latest release: Love Story Eau Sensuelle (which is the third fragrance in the brands story line and the second in my collection) has French actress Clémence Poésy as the face of the campaign. It combines orange blossom with sweet heliotrope and velvety sandal wood and hence makes it into my top 3 daytime favourites. / XXX Teresa