styledrifter

Essentially

With regards to anything health and wellness related I have (as many others I am sure), with time, become hugely skeptical of relying on social media recommendations. These days so much of the content has been paid for – in other words probably not even experienced by the so called influencers who merely rely on the content of a press release. At the same token endless amounts of conflicting information is being passed around by self proclaimed experts with no factual expertise on the topic. Everyone is gluten intolerant and everyones cousin is a certified yoga teacher innit.

And yet here I am about to release a blog post on the very topic of bottled green goodness. Whilst not a certified nutritionist I am a woman in my late 30s (as in: soon there are no 30’s left to it) but I look a decade younger (or so I am repeatedly told)! I am generally always in a jolly good mood, I sleep well, I have the energy to work 12-14 h days and since you ask, there is nothing wrong with my libido. Ok I made myself lol here but these normally are signs of overall health and so my day to day choices must be somewhat right. I am also very adamant about which brands I choose to work with and my consistent rule is that if I wouldn’t pay my hard earned pennies for the product I will also not accept it for free. (Juice cleanses – I will btw have you know – are very 2012. Bone broth is the new miracle potion and Dubai has gotten onboard with both Hapi and the Clean Living Company catering to the collagen thirsty consumers who don’t have a spare 12 h to roast a pile of bones.)

So –  whilst not a certified nutritionist or a smug insta yogini –  here are my two fills on green juices and why Essentially has been my go to brand since they launched 4 years ago.

I met Wiebke (the founder) on the first month of Essentially’s launch and I find her to be is a great spokesperson for her product. As harsh as it may sound I very much judge the book by the cover. It is a very short sighted approach and feel free to call me up on it but in the past I have met health food promoters who with their demeanor didn’t ooze of health and balance. Why I feel ok with typing these words is that as a stylist I too am a victim of snap judgement. I would probably starve to death if I tried to score new clients whilst looking like Waka Flocka.

I have also tried Essentially’s main competitors (and whilst mentioning names is not required I am sure you know which brands are equally active on the liquid goodness scene). I perceived one of them as heavily overpriced and too ”try-hard” with flavours and the other one as very weak ingredient wise. It doesn’t take a nutritionist to know that you won’t get much from juicing an iceberg lettuce.

Whilst I won’t be doing regular juice cleanses I KNOW that my current diet is poor on veggies and so a bottle of green juice (packing an impressive 1,5 kg of product in one bottle) feels like a very welcome addition to my current “always-on-the-go-eating-in-my-car”  day to day situation. The nut mylks taste like healthy milkshakes and the power balls are a nice and clean snack with my afternoon pick-me-up cup of coffee.

Essentially (and Wiebke) these days send me 2 days worth of juices a week in return for the social media love but like I said above – for the longest time I trekked to whichever RIPE market they were selling at in order to get my full priced fix. I will probably continue to do so if they were to stop. Now take what you wish from these ramblings and most importantly remember not to buy into blind social media endorsements without a little bit of research. / Teresa

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